Partnership-as-Leverage is the Key to Creator Success
Partnerships in business form an integral ecosystem. - Forbes
To build a successful business as a creator, then you must have two things - growth and revenue. And to get these two, we must talk about the importance of partnerships. But many creators are still unsure how to go about partnering with co-creators and brands, especially if they're not sure what kind of partnership they want.
Creators can use the partnership model as leverage to drive business growth and revenue.
Types of Partnerships
There are three main types of partnerships: differentiators, extensions, and integrations.
Differentiators are where you get paid for promoting someone else's product or service;
Extensions are where you sell products on your channel or website;
And integrations are where you work together on creative projects together.
Extension and integration are common types of partnerships. E.g. creating an extension might involve working with another creator to create a custom video series for their channel or creating an integration with another creator by allowing them to use your videos in theirs.
Partnership is a powerful tool for creators to use in their business growth and revenue.
Use partnerships as leverage
Partnerships are powerful because they create a network effect that helps you grow your business faster than if you were on your own. If you're working with another creator, you'll have access to a community of other creators who are looking for similar opportunities. They can help spread the word about your product or service, and vice versa!
Zooming In.
You should consider partnering with other businesses. It can help you achieve your goals faster and save you time, money, and energy. You gain access to new opportunities, technology, and skills that will complement your own.
Read this 👉 Distribution tools for creators to engage and monetize their fans, more efficiently
If you're a creator who's interested in growth and revenue, here are some ideas for how you could use partnerships as leverage:
1. Partner with a company that has access to the same audience as you. E.g. if you're an author writing about economics and business, it may make sense to partner with a publisher that publishes books based on the show. That way, both of you benefit from each other's success.
2. Partner with another creator with an audience similar to yours (similar audiences attract identical customers 😊😊😊). You could partner up by offering each other support or advice on your respective platforms; this will help you grow at the same time! It's a win-win for both of you but you must ensure you're prepared to cultivate the new fans from such a partnership.
3. Partner with brands that offer products and services that complement yours—for example, you make 'cooking videos' about different recipes. You should start talking to companies in the home/kitchen space. To make it more fun, start looking for an adjacent product to add as affiliates.
In conclusion, one of your superpowers as a creator is to understand how to use the partnership as a lever to drive business growth and revenue. This is especially true if you can find the right partner at the right time.
If you're interested in exploring partnerships further, sign up here! We've been helping creators build and drive business growth.
PS: Read “What is web3? The Creators Way”.
Cheers!
Samson