5 Strategic ways Creators can Gain Market Share from Competitors and Win More Brands

To gain a better market share in your category, start making your brand look like the one that's going to win. Research what your competitors are doing, and learn from them.

As a creator, you're battling three dilemmas and none of them is good or bad. It's hinged on creating value for your business brand, client and your fans. And you don't have the luxury to drop any of the balls. Ignore your brand, you lose your fans and clients. Drop it on your client, no money. Drop it on your fans, you're alone.

In the previous post, we talked about why a good positioning strategy gives you a better market share - the why and what. Look at how to capture a better market share. 

In web3, winning market share is a game of strategy. Be clear on your marketing plan on how you will launch innovative new products, services and techniques that will give you the win in your market category.

In web3, the creator market is big and full of competitors. It's still a nascent space, just like in real life, if you want to be successful, you need to be the best at what you do.

You already know the advantage of activating your business in web3 - getting your first 100 paying fans and making money. Many creators are turning to web3 because it benefits everyone - brands, fans and creators. With web3, creators can build up their audience without worrying about competitors trying to steal their audience or followers away from them. Note, competitors here refer more to platforms like Google, Facebook, and TikTok than other content creators. 

For a start, create helpful content that's interesting and valuable to get a leg up on your competition in the eyes of your audience. And when you create content that helps people, it gives you a competitive advantage over other brands doing the same thing.

But how do you gain the edge? Here are the "5 how-to strategies" to capture more market share:

 1. Create a social media presence that’s consistent and engaging, with a focus on your target audience.

2. Use influencer marketing to build your brand awareness and increase your reach.

3. Develop a content calendar that includes naturally occurring posts, as well as scheduled posts that you know will drive engagement and interest over time (e.g., weekly or monthly sales announcements).

4. Use endorsements from other professionals in your industry to help establish credibility and trustworthiness among potential clients and customers—and show them that you’re real people who care about their needs!

5. Be sure to include links back to your website. Use a link-in-bio tool - Linktree, lnk.bio, koji etc., so people can learn more about what you do, how they can work with you, and how much they will benefit from working with you instead of everyone else in the marketplace!

Now more than ever, lead your competitors by example. Create a strategy and write it down. Define your goals, the problems you want to solve and your audience. Once you know exactly where you're going, find ways to get there with every decision you make. Your strategy is more than just a document hanging on your wall-- it's a detailed action plan that determines whether or not your business will survive. 

With a solid strategy, you have a way of standing out from the crowd and will attract clients who are looking for something different.

Read the first post on Positioning here.

PS: Read “What is web3? The Creators Way”.

Cheers!

Samson